Welcome to the new SmartBrief.com
As SmartBrief marks 25 years as a leading voice in digital B2B media, we’re thrilled to welcome you to our new website, a hub for connecting professionals with the information they need to succeed in...
View ArticleSmart devices, smarter hackers?
How businesses can manage security for AI and the IoT What if your house wanted to kill you? It’s a pretty classic horror movie question, one that video games like System Shock and Portal and movies...
View ArticleAHIP 2024: Tech, human touch a balancing act
Health care and society at large are in the midst of “a technological revolution with human connection,” and while that holds promise, if we aren’t careful and intentional, personal and doctor-patient...
View ArticleWhy it’s time to add Reddit marketing to your mix
Many marketers still consider Reddit an enigma. Founded in 2005, it’s one of the few elder social media platforms that’s survived to today. Since the company’s IPO in March, its stock price has gone in...
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Shining a light on the missing menopause market
Menopause is not just another life stage; it is a profound transition marked by physical shifts, emotional complexities and neglected wellness needs. Williams (Parallel Path) Why does this matter now...
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How first-party data can help travel advertisers execute successful campaigns
This post is sponsored by Expedia Group Media Solutions Over the past few years, there’s been a lot of talk about sunsetting third-party cookies. This has grabbed the attention of travel advertisers...
View ArticleWhy relating to patients matters in health care
Most mornings start at 5:30 a.m. The alarm on my phone plays a soothing Alicia Keys track, and I roll out of bed, bleary-eyed. I skillfully extract myself from dog paws and, occasionally, the erratic...
View ArticleWhat’s getting in health care’s way?
In September, many SmartBrief readers had their interest piqued by stories on serious health care challenges that require far-reaching solutions. They wanted to know what causes the US health care...
View ArticleSafety first: How to ward off health care facility violence
Medical centers are intended as places for care and healing, but they are increasingly sites of violent incidents, some resulting in serious harm or even death. Health care violence can take a number...
View ArticlePast lessons shape health care’s future
SmartBrief readers in October dug deeper into stories that indicate hope for health care’s future. They wanted to read about opportunities for growth and change, including what health systems can do to...
View ArticleWhat political change could mean for health care
With another presidential election in the books, many health care leaders are likely thinking about the path ahead — what federal and state results mean for the future, who will take key positions with...
View ArticleOvercoming technological hurdles on the road to digital pathology
Digital pathology transforms the traditional approach to analyzing pathology slides by converting them into high-resolution images. Instead of using microscopes to view physical slides, pathologists...
View ArticleSupporting indigenous health, education
The US designates November as Native American Heritage Month to recognize the traditions, languages and stories of American Indians and Alaska Natives. Oklahoma, home to tribes dating back to Indian...
View ArticleIt is now time for brands to promote national healing
Whether you woke up on the morning of Nov. 6 aligned with the victors or vanquished, we all can agree that the last year has not been filled with words that inspire our hopes and dreams. Politics are...
View ArticleQ&A: How accessibility analysis can strengthen your dental network
Dental networks must meet internal, regulatory and market-driven standards for access – without causing members unreasonable travel or delays. Plans can use accessibility analysis to determine...
View ArticleQ&A: Using Disruption Analysis to build a better dental network and win business
When employers change dental plans, some members experience disruption in their provider relationships. But plans can use disruption analysis to win business, improve client retention and build better...
View ArticleThe state of things to come in health care
American politics and medicine have been bound together since the first formal laws regulating health care went into effect more than a century ago. Following the presidential election this past...
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